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Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you have a disability we are here to help you. Please call our disability services phone line at 715-246-2969 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for anyone with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

Our History

Grandfather, Floyd Larson, established the hardware business in 1960. His son, Robert Larson purchased the hardware business in 1975. Floyd's grandson, Jeff Larson, purchased the hardware business in 1993 from Robert Larson. In 2008, the store was transformed into Larson's Appliance Center as it is today. Unfortunately, in March 2022, Jeff Larson unexpectedly passed away. Ownership was reverted back to Robert Larson.

Larson's remains open and we wish to continue the company philosophy of providing exceptional hometown customer service in both sales and service. Jeff Stacken, Diane Booth and Ian Barlow are the team at Larson's Appliance that continues this tradition of expectational service to our customers.


We Service everything we sell - Call us direct!

They aren't as lonely as the Maytag man, but service specialists Jeff Larson (owner, pictured on right) and Jeff Stacken (pictured on left) continue to try. Larson and Stacken prefer to make calls within a 50-mile radius of New Richmond but they've travelled further when work involves a customer's cabin or lake home. Jeff and Jeff repair ranges, refrigerators, freezers, washers, dryers, dishwashers.

  • Authorized Service Center for Whirlpool, KitchenAid, Amana and Maytag
  • We sell and stock parts for most major brands
  • Service all of St. Croix County, parts of Polk Co. in Wisconsin and Washington Co. in Minnesota
  • Competitive service and labor rates
  • Walk-in, carry-in service on appliances available

Other Services

As your local appliance center, we have always tried to help with additional household needs. Please call us to find out if we can provide a solution. Some of the other services we provide are:

  • Installation of ice-maker supply lines
  • Recycling/disposal of old appliances
  • Used appliance sales


We can help!

From application through delivery of your new appliances, we are here to help.

  • Financing through Wells Fargo
  • No-interest options with minimum monthly payments always available
  • Easy application done in-store
  • We also gladly accept Visa, Mastercard & Discover